The 2001 population of Penticton, "Wine Country" was an estimated 30,985. The name Penticton is derived from a word in the Salish language, and it is roughly translated as "a place to stay forever".
Penticton's primary economic strengths are tourism, wine production and fruit orchards. The city also hosts many world famous events, The Canadian Ironman Triathlon, the Okanagan Wine Festival, the Penticton Peach Festival and the Pentastic Hot Jazz Festival - and The "Elvis Festival," just to name a few!